CREDIT KARMA

You don't need rich parents. You don't need to win the lottery. And you definitely don't need luck. You've created so many opportunities for yourself. You are your best tool to create the future you want.

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Credit Karma certainly believes this, and they wanted a campaign and tagline that emphasizes this sense of empowerment of all people to take their financial future into their own hands.

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With Credit Karma, you can Create Your Own Karma.

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I served as senior copywriter on this campaign, overseeing the pitch-winning work, development, production and post-production of five separate spots. They were directed by Traktor and shot by Oscar-nominated cinematographer Hoyte Van Hoytema.