INDIGO AG + SPOTIFY

One of Fast Company's top 50 Most Innovative Companies of 2019, Indigo Agriculture wanted to introduce themselves to the average consumer and educate them on the widespread nature of the shift in agricultural technology and practices that they're pioneering on a large scale. So we meaningfully integrated the brand into podcasts to attract and interest listeners who wouldn't skip the ads. Working with Gimlet Media, under Spotify, we identified podcasts that thematically corresponded to key tenets of beneficial agriculture and created an interview series with the respective hosts and different members of the beneficial agriculture community, from scientists to farmers.