VCA + REFINERY29

Pets. Improv comedians. Celebrities. It could have been chaotic — but it was magical.

 

We worked with director Whitney Cummings, stand-up comedian and show runner (Two Broke Girls) to create an episodic series for the Veterinary Centers of America. The series told three unique stories about family, pets and the vet that holds them all together. The series, released on Refinery29, was the centerpiece of an incredible purpose-driven campaign where we were able to create real, meaningful entertainment for a brand.

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On this campaign, as writer, I helped concept the stories, develop the scripts and oversee production. I also helped create the trailer and work on the distribution plan on digital, social & OOH.